We created a comprehensive branding system for this multinational’s Urology and Pelvic Floor Group, as part of a regional marketing communications campaign across Latin America. Our team developed all elements in support of their “Because we value you” communications campaign, including sales brochures, medical illustrations and marketing collateral, with a focus on consistency of the brand’s look and feel. This successful campaign effectively communicated the brand’s values and messaging, resulting in increased, widespread exposure across Latin America.