Cognitive Health




+ Flexible- to match your changing business requirements
+ Nimble- to respond to fluid market conditions
+ Thorough- to ensure only the highest standards are met

CEO & Founding Partner Kathleen brings perspective and expertise as a med-tech executive in both VC-backed startups (BrainCheck Inc, Acessa Health, OrthoAccel Technologies) and multinationals (Philips Sonicare). Her collaborative approach, “let’s get it done” work ethic, and analysis of complex business challenges with exceptional speed, is why she’s sought after by med-tech companies looking for dynamic growth.

Kathleen Malaspina

CEO & Founding Partner
Managing Director, Creative & Founding Partner With more than 25 years in the creative industry, Alejandro’s focus is strategic communications, integrated marketing, branding, photography, and audiovisual development.  His ability to balance a creative vision with effective solutions is what sets him apart from others, and why his roster of return customers is legion.

Alejandro Raizman

Managing Director, Creative & Founding Partner
General Manager & Founding Partner Gus has over 25 years creative industry expertise in graphic communications, multi-channel marketing campaigns, branding, and audiovisual development. His unlimited energy keeps team momentum strong and ensures projects accelerate to successful completion.

Gustavo Serrano

General Manager & Founding Partner
Chief Creative Officer German has more than two decades experience in the creative industry, with a Med-Tech creative content focus. He forges stand-out brands, builds extensive marketing communications programs with a cohesive look and feel, and never loses sight of his artistic vision.

German Gutierrez

Chief Creative Officer
Creative Digital Director Pedro has sharpened his skills over the past 17 years in the creative industry, he brings a breadth of knowledge on branding and digital advertising. He masterfully integrates all aspects of brand communications in the digital realm using virtually any medium: websites, social media platforms, digital ads, online content marketing, videos and podcasts.

Pedro Astelarra

Creative Digital Director
Marketing Director Vanesa brings strategic marketing expertise from her tenure with a pharmaceutical multi-national as well as in-depth advertising agency experience, including Bayer Health, Boston Scientific, GE Healthcare, Sartorius and BD. She builds strong relationships with customers, listens keenly to bridge the creative process with the business needs.

Vanesa Sorianello

Marketing Director
Senior Consultant, Clinical Education Marybeth is an innovator in diabetes education and management programs with over 30 years.  She has been a guest speaker at international healthcare conferences on diabetes management, education and community programs.  Her work has been published in several peer-reviewed healthcare journals.

Marybeth Peña, RN, MSN, CDCES

Senior Consultant, Clinical Education